4 Tips to Absolutely Kill Your Blog
Do you wish to create a professional blog that is regularly visited by your readers, full of interesting and insightful comments, highly ranked in search engines? If that is so, stay CLEAR of these four tips!
Tip 1 - Be boring.
The only reason why blog emerge as a "new wave of media" is because the content of these successful blogs are written in a very conversational tone, and is filled with interesting articles that readers can related to and use for their own knowledge or benefit.
Bloggers need to understand that a successful blog needs to be written for the reader. Powerful bloggers often post very provocative questions and very controversial topics - things that people will be interested in. People do not read blogs to find out what a person on the other side of the world has eaten for lunch. They want to learn how a person on the other side of the world thinks about a certain issue going around in the world.
Tip 2 - Blab about everything.
Blogs can be very widely categorized in two types - personal diaries, and professional information sources.
If you are publishing a personal weblog, you'd normally not be bothered about keeping your posts focused, and neither would you be concerned about any income that the blog will make. However, if your goal is to create a professional blog, be it one that supported by a company or not, it is important that you keep on track with your blog's subject.
The reason - people read blogs because the blog addresses issues in their interest. People subscribe and read your blog daily because they expect more thoughts and insights about a particular subject. An occasional post on updates about what is going on behind the scenes is acceptable, but you must remember never to stray too far away.
It is also essential to keep your posts short and sweet. The world's top blogs typically have posts less than 250 words, each post addressing one and only once topic. You may occasionally post a long article, but when you do so, remember to keep the paragraphs short and include subheadings.
Tip 3 - Update your blog once every quarter
As a professional blogger myself, I understand that it really takes time to find useful and relevant information to bring to your clients on a regular basis. To be frank, blogging may not be for everyone. I'm not saying that you need to take half your day research and updating your blogs, but you need to at least have commitment to update your blog on a regular basis with fresh content - at least once a week, at the bare minimum.
Tip 4 - Continually post news that hit the papers 2 years ago
One of the greatest powers of getting online with a blog is the ability to publish thoughts at the speed of a click and reach out to the world instantly... and this is the reason why many choose to get online and read the "hottest news" BEFORE you see it in the news.
Information on your blog has to be timely - if you continually post about things that have happened two years ago, your readers will get turned off. If you wanted to bring back an issue in the past, be sure to relate it to something that happens recently.
Tan Kian Ann is an advocate and mentor for creating sustainable home based eMarketing businesses. To claim your free eCourse worth $147 on how to get create a sustainable eMarketing business, and live the "money rolling in while you sleep" lifestyle, check out Kian Ann's eMarketing Lifestyle project
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